So great goals to have for any form of marketing are as simple as:
- Get more leads into the business.
- Get the phone ringing.
- Get more people signing up for valuable free information so you can follow up with them over time.
Any marketing that assists with achieving these outcomes is marketing worth doing. However it must be carefully measured to ensure that your business gets the highest possible returns.
So next time someone rings you up and tries top sell your social media or page 1 Google rankings overnight ask them how many calls or new leads this will bring into your business. Then pause and watch them fumble a response. That’s actually a good thing after all if you’re going to invest your hard earned money in something you want to get a return!