Nearly every website gets some traffic each and every day. The question is what happens with this traffic?
Someone visiting your website has already indicated that at the very least they are somewhat interested in what you have to offer. The marketing challenge is to take as many people as possible from this position to that of a long-term loyal client. The way to do that is start the relationship off by removing as many trust barriers as you can.
The classic way to do this is via some type of FREE offer such as a report, sample, etc.
On our home page we now have a free seo report people can get simply for leaving their email address. Think about your business and what you could offer. Before someone buys from you they need to know, like and trust you. A valuable free report starts this process for you. Let’s say you’re a builder you could offer a report titled ‘7 Mistakes Home Buyers Make That Cost Them Thousands & How You Can Avoid Making Them’. Anyone even remotely interested is highly likely to get your report.
The next step is to stay in touch with everyone who gets your free report. Keep sending valuable information to educate the prospect that your business is the only real choice for whatever it is they need. It can take 7 or more contacts to make the sale. However if you keep in touch you’ll be the one to make the sale when they’re ready to buy.