Firstly a quick definition of seo. Basically getting your site onto page 1 of the search results for your ideal terms. So if you sell red computers then the goal of seo is to get to page 1 for the term red computers right?
The correct answer is actually maybe. Here’s why. If your site doesn’t convert effectively then being page 1 before you fix that is a waste of money. Seo like any form of marketing investment should be measured for what it returns to your business. The big advantage it has over other marketing is that it is more easily measurable.
In order to understand whether your seo is making your cash or sending you broke you need to know:
- How many new clients it gets you each month.
- How much did you make from the clients and how much will you make over their lifetime with your business.
- Was it greater than your cost?
So if you have someone doing seo for you right now can you answer these questions? If not you need to find out the answers fast.
Need Help… We offer a free second opinion on your marketing or seo. The reason we offer this is not as a sales tool. It’s because part of our mission is to ensure business owners know how to get the best return on any investment in online marketing. If business owners are better informed about judging value for money then the whole online marketing industry benefits.
p.s. We really need to lose the term ‘seo’ it has a bad name. Business is about getting leads, converting them into clients and retaining them over time. If your investing money in marketing that doesn’t contribute to this then PLEASE STOP NOW!