Does seo cost a lot of money is question nearly every business asks.
The answer is simple in one sense, seo is an investment in getting new customers. You need to do your business maths though.
It costs money to acquire a customer. However this cost should be offset by the value of that customer to your business over their lifetime. Let’s take an example.
A web hosting account might cost $25 a month. If customers typically stay for 3 years then the value of a customer is $900 (25 x 36 months). So as long as you pay less than that to get them you are potentially in front (depends on your cost structure).
Some simple seo tasks are quite cheap. For example whilst you can spend thousands on getting a mobile friendly site done you can actually do it for under $500 (ask us for details if you don’t know where to look). Given the prevalence of smart phones this is both a cheap and smart investment.
The cost of poor Google rankings is very high as your competition gets the leads and customers if you are not ranked highly. So from this perspective seo is also cheap relative to the lost revenue and profit.
A good seo company will help you calculate likely return on $ invested before starting work with you.
Hope these basic tips help you make a better decision.