As a marketer I can see every day people making money and using Facebook successfully to grow their business. However there is a disturbance in the force and it’s… Facebook in feed Ads. Here’s one that appeared in my feed today:
Now I’m going on record, I hate these ads! How about you? Interruption marketing is old school and there is a reason smart marketers rarely use it. It either gets ignored or it annoys the person. This particular ad has no relevance to me nor anything I recently did or looked at on Facebook. It’s un-targeted and in my view a waste of money.
Now we all know Facebook is trying to work out how to create a decent, ongoing, stream of income but let’s hope this isn’t it. So what do you think of these ‘in feed’ Facebook ads? I’m really keen to hear your views.