The easiest way to do this is to track where every enquiry into your business comes from. You just need to ask and then record them on a sheet.
This will immediately show you where leads are coming from and allow you to make better informed marketing decisions.
However with your website you also need to compare the leads it bring against the number of unique visitors your site gets each month. When you do this you have your lead conversion rate. This is normally expressed as percentage. For example if you get 5 leads a month from 200 unique visitors your lead conversion is 2.5%. If your lead conversion is below 10% then there is scope for dramatic improvement in your marketing. Individual analysis needs to be done but low conversion could result from:
- lack of a compelling offer on your site
- hard to find contact information
- too many distractions on the site preventing the prospect doing what you really want them to do
- poor traffic coming to the site (real prospects or just lookers)
If you can relate to this problem, most businesses can, let’s chat and take some time to find where your problems and get them fixed. This action alone could turn 2013 into your best year ever. Contact us here.