Method 2 Twitter
It was only recently that I discovered the tremendous value that Twitter can create for almost any business. I used to think 140 characters of what I just ate was a load of B.S. and it still is. However Twitter is full of real people who might become future clients or may be able to help your business in other ways. With Twitter you are able to contact all sorts of people who ordinarily it might be impossible to get to.
I’m not going to go over how to create a Twitter profile, if you need help with that let us know. Again it is important to fill out your full profile and add some images to customise the profile for your business. Try and use a real photo because Twitter is really about connecting with people.
Once you are in Twitter do a search using your local area in “your area here” and make sure you are looking for people. Next take a look at all the profiles that are from your area and follow those that look professional, are interesting or are in some way related to your business. A number of these people will follow you back. Especially look for local associations and other businesses who deal with the same customers you do. For example if you’re a wedding photographer look for other businesses in the wedding industry and follow them.
Post good quality and interesting Tweets at least a few times a week. Make sure they are not just promotions for your business or your followers will run away. You can just search the internet for interesting relevant content and Tweet that. Even an interesting picture can make a good Tweet. You can also Retweet anything interesting you find on Twitter.
Make sure your bio contains a clear statement of what you offer in terms of benefits to the client. As your followers build up take some time to spot potential joint venture partners. These are people who deal with your likely future clients. So taking the wedding example we would find wedding florists. You could put a page on your site called something like Partners and outline how you work with other businesses to refer clients. Then back in Twitter you could Tweet this or send a direct message to relate businesses letting them know about your partner offer and asking them to take a look and give you feedback. A few good partner deals could have a huge impact on your business. So if you’re using Twitter already then try this more strategic approach. If you’re not jump in and have a go. There’s little to lose and new clients to potentially gain.